The First Order doesn't have a lot of celebrities, instead of this they are obsessed with their military leaders. Kylux fandom is the biggest and most aggressive.
+ who tops debate
++ Snoke writes kylux fics in his free time.
+++ The Resistance bloggers are trolling kylux shippers by calling kylux 'a pr stunt'(twitter wars aren't less brutal than physical fights)
++++ Kylo and Hux don't know about it